Pink Reminder: HYGEIA and Panathinaikos AKTOR BC join forces to raise awareness of breast cancer prevention

15 October 2026

“Prevention starts with one decision.” HYGEIA and Panathinaikos AKTOR BC, with the participation of White Veil, join forces to promote breast cancer prevention both inside and outside Telekom Center Athens.

Marking Breast Cancer Awareness Month this October, HYGEIA launches the “Pink Reminder – Prevention Starts with One Decision” campaign, an initiative that reminds women of the importance of regular preventive screening. In the fast pace of everyday life, taking care of our health often takes a back seat. An appointment is postponed, a screening test is put off until later. Pink Reminder serves as a reminder that prevention should not have to wait. It starts with one decision.

As part of the campaign, HYGEIA joins forces with Panathinaikos AKTOR BC, with the participation of White Veil, to bring the message of prevention to Telekom Center Athens through a series of initiatives during the team’s home EuroLeague games throughout October.

The Pink Reminder campaign will be featured on the arena’s LED screens, while players and members of the Panathinaikos AKTOR BC staff will take part in the initiative by wearing specially designed Pink Reminder stickers as they enter the court.

In addition, Pink Reminder T-shirts will be distributed to fans during game breaks, while announcements by the arena’s public address announcer will reinforce the campaign’s message and highlight the importance of prevention.

A key feature of the initiative is the Pink Reminder Cam, through which HYGEIA will offer free health check-ups to women who take part in the activation during the team’s home EuroLeague games. This initiative gives the message of prevention a meaningful, practical dimension, encouraging women to take an important step towards looking after their health.

White Veil is also participating in the campaign, helping spread the message of prevention through its display on the outdoor screens of Telekom Center Athens and the production of audiovisual content showcasing the campaign’s activities.

At the same time, HYGEIA is offering special rates on screening and diagnostic tests for the prevention and early detection of breast cancer, giving women the opportunity to schedule their screening appointments by October 31, with the tests to be carried out by the end of the year.

More information about the Pink Reminder campaign, the available diagnostic tests and HYGEIA’s special offers can be found at the following link:

https://www.hygeia.gr/oktovrios-minas-kata-toy-karkinoy-toy-mastoy/

Because breast cancer prevention is not just about October. October is the starting point. Prevention is a decision worth making today.